All Awards

Main Awards

JA Europe Start Up of the Year

University

About the award

This Award recognises the most viable and sustainable business with an emphasis on the value (financial, social or cultural) already created in the real market, and its potential to scale further. The JA Europe Company of the Year Award recognises the mini-companies and young people who best demonstrated their business acumen and spirit of entrepreneurship, following their participation to the JA Company Programme. The jury will nominate 1st, 2nd and 3rd place in the JA Company of the Year 2026 Award.

How winners are chosen

Judging criteria

Innovation and Value Creation 15%:

  1. How well is the business problem and opportunity clearly defined?

  2. How does the solution fulfill a customer need, has resonance and desirability?

  3. How impactful is the proposed solution on society & human lives (social, ethical and environmental issues)?

Market and Competition 15%:

  1. Did the team clearly identify the target market and the market potential of their product/service?

  2. Did the team show an understanding of their competition and their product/service differentiation in relation to them?

Finances 30%:

  1. How compelling is the business model (realistic and viable)? Were objectives reviewed and updated regularly?

6.1 To what extent has the company a good financial performance and financial controls in place?

Management & Team 30%:

  1. Does the team exhibit the experience and skills required for operation? Has the team managed to recruit advisors when needed?

7.1 To what extent has the company operated effectively and has an effective system to manage and record its operation?

Ability to Demonstrate Achievements in Learning 10%:

  1. To what extent are team members able to reflect on competence development (creativity, self-efficacy, taking initiative, teamwork, resourcefulness, perseverance, taking responsibility)?

Meet the jury

Judges

Jonas Alexandersson

CEO & Founder, Kuorolab.ai

Katrina Zarina

CEO, Latvian Chamber of Commerce and Industry

Kim Balle

Customer Success Manager, Salesforce

Malthe Ludvigsen

Owner of Malthe Invest

Marjolein Nijhuis

Founder Plus Projects / member of EO

Marta Lucia Carneiro Enes

Impact Fund Director at Schneider Electric

Wided Trifi

Customer Success Manager, Salesforce​

Andrew Coiley

Strategic Communications Manager, Industry & Innovation, European Climate Foundation

Thelma Matuk

Interim CEO and Transition Director at EIT Health

2026 Winner Spotlight

1 Place

Verdiax

The Netherlands

Verdiax is a pioneering company that develops biodegradable absorbent products for the funeral sector. We are the first company to create a practical biodegradable alternative to the traditional…

Meet the team
2 Place

DONA

Bulgaria

DONA is a career-readiness platform that helps Gen Z develop practical skills and connect with real job opportunities. The platform focuses on competencies that employers value most, including…

Meet the team
3 Place

Riff snacks

United Kingdom

Riff Snacks: high fibre and protein bars made with surplus and wonky ingredients.

Meet the team